Brand Positioning：High-end Pregnant and Infant Formula Food/Nutrition
Brand Purpose：Innovation, Integrity, Lean and Gratitude
Brand Advocacy：Do Business with Heart and Charity with Love
Brand Mission：Adhering to the people-oriented, innovative business philosophy, constantly introducing advanced technology in the world, devoted to the development of high-quality milk powder in line with the growth and nutrition needs of Chinese babies.
Brand Vision：To Provide Quality Products with Comprehensive and Balanced Nutrition Suitable for Chinese Babies